by Albert Griesmayr | May 26, 2020 | book marketing tactic
If you want your book to hit the ground running, you should make the most of the pre-launch phase. This is the time to generate buzz, get feedback, recruit beta readers, and secure potential reviews. You can even monetize the process by getting pre-orders through...
by Albert Griesmayr | May 26, 2020 | book marketing tactic
This tactic is all about creating enticing book intros and offers that can be included in a book’s first couple of pages. Not only do these present the book favorably, but they also drive traffic by linking to bonus content available on external webpages. Features...
by Albert Griesmayr | May 25, 2020 | reader satisfaction
I want to start this chapter with a question. What do you think: How much more expensive is it to acquire a new customer versus retaining an existing one? 2-3 times 5-10 times or 5-25 times According to numerous studies, acquiring a new customer is anywhere from 5 to...
by Albert Griesmayr | May 25, 2020 | book marketing tactic
Every pro marketer knows that one of the best things you can do to sell your book is make an irresistible book offer. Ideally your book will already be irresistible—but competition is fierce. You might be up against dozens or even hundreds of books in your category,...
by Albert Griesmayr | May 25, 2020 | book marketing tactic
We’ve already discussed book funnels in Tactic #1. By now you’re familiar with free print book funnels, which offer a print book for free, apart from shipping costs. This is a great tactic; not only are print books perceived as more valuable than ebooks because...