by Albert Griesmayr | May 25, 2020 | reader satisfaction
I want to start this chapter with a question. What do you think: How much more expensive is it to acquire a new customer versus retaining an existing one? 2-3 times 5-10 times or 5-25 times According to numerous studies, acquiring a new customer is anywhere from 5 to...
by Albert Griesmayr | May 25, 2020 | book marketing tactic
We’ve already discussed book funnels in Tactic #1. By now you’re familiar with free print book funnels, which offer a print book for free, apart from shipping costs. This is a great tactic; not only are print books perceived as more valuable than ebooks because...
by Albert Griesmayr | May 24, 2020 | lean book pubishing
In 2007, I went for an exchange semester to the US, to Oregon State University. It’s still one of the best memories I have from my time as a student. The campus was huge, modern, and overall student life on campus was fantastic. I also met a lot of international...
by Albert Griesmayr | May 24, 2020 | book marketing tactic
Pinterest boasts an astounding 250 million users a month. For marketers, an even more interesting statistic is that 90 percent of these users frequent the platform to make purchase decisions, and 55 percent of Pinners are specifically searching for products. So not...
by Albert Griesmayr | May 24, 2020 | book marketing tactic
Audiobooks are the fastest-growing content medium for publishers today. While many publishers have jumped on the bandwagon, the ratio of books (including ebooks) to audiobooks for most subjects—e.g., the Keto Diet on Amazon—is still only about 20 to 1. So while...