by Albert Griesmayr | May 27, 2020 | book marketing tactic
Even though we all know the old saying, we just can’t help judging books by their covers. Typography, title, and design send a powerful message to our brain, quickly telling us whether a book is worth our time—or not. For us authors and publishers, it’s crucial to...
by Albert Griesmayr | May 26, 2020 | book marketing tactic
If you want your book to hit the ground running, you should make the most of the pre-launch phase. This is the time to generate buzz, get feedback, recruit beta readers, and secure potential reviews. You can even monetize the process by getting pre-orders through...
by Albert Griesmayr | May 25, 2020 | book marketing tactic
Every pro marketer knows that one of the best things you can do to sell your book is make an irresistible book offer. Ideally your book will already be irresistible—but competition is fierce. You might be up against dozens or even hundreds of books in your category,...
by Albert Griesmayr | May 23, 2020 | book marketing tactic
The main idea behind Tactic #4 is to use Amazon Alexa-enabled devices as a channel for promoting books and related services. Amazon Alexa is a colossal investment by the company. By November 2018, Amazon had more than 10,000 employees working on Alexa and related...
by Albert Griesmayr | May 23, 2020 | book marketing tactic
Kickstarter is a crowdfunding platform with enormous potential for authors and publishers—but it’s often overlooked. Use Kickstarter’s publishing section to create amazing projects, pre-fund your book, and implement a smart pre-order strategy. Kickstarter provides a...