by Albert Griesmayr | May 29, 2020 | book marketing tactic
When it comes to attracting and converting potential readers, few things matter more than your book offers or book descriptions. They need to be awesome. Every word adds spice to the “dish,” making the content appealing to prospective buyers. I take my ingredients for...
by Albert Griesmayr | May 27, 2020 | book marketing tactic
Even though we all know the old saying, we just can’t help judging books by their covers. Typography, title, and design send a powerful message to our brain, quickly telling us whether a book is worth our time—or not. For us authors and publishers, it’s crucial to...
by Albert Griesmayr | May 26, 2020 | book marketing tactic
If you want your book to hit the ground running, you should make the most of the pre-launch phase. This is the time to generate buzz, get feedback, recruit beta readers, and secure potential reviews. You can even monetize the process by getting pre-orders through...
by Albert Griesmayr | May 26, 2020 | book marketing tactic
This tactic is all about creating enticing book intros and offers that can be included in a book’s first couple of pages. Not only do these present the book favorably, but they also drive traffic by linking to bonus content available on external webpages. Features...
by Albert Griesmayr | May 25, 2020 | book marketing tactic
Every pro marketer knows that one of the best things you can do to sell your book is make an irresistible book offer. Ideally your book will already be irresistible—but competition is fierce. You might be up against dozens or even hundreds of books in your category,...
by Albert Griesmayr | May 25, 2020 | book marketing tactic
We’ve already discussed book funnels in Tactic #1. By now you’re familiar with free print book funnels, which offer a print book for free, apart from shipping costs. This is a great tactic; not only are print books perceived as more valuable than ebooks because...
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