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    Cialdini Principles | The 7 Principles Behind Successful Book Descriptions

    Cialdini Principles | The 7 Principles Behind Successful Book Descriptions

    by Albert Griesmayr | May 29, 2020 | book marketing tactic

    When it comes to attracting and converting potential readers, few things matter more than your book offers or book descriptions. They need to be awesome. Every word adds spice to the “dish,” making the content appealing to prospective buyers. I take my ingredients for...
    How To Create A Book Cover That Converts Like Crazy

    How To Create A Book Cover That Converts Like Crazy

    by Albert Griesmayr | May 27, 2020 | book marketing tactic

    Even though we all know the old saying, we just can’t help judging books by their covers. Typography, title, and design send a powerful message to our brain, quickly telling us whether a book is worth our time—or not. For us authors and publishers, it’s crucial to...
    Publishers: Make Your Book Available For Pre-Order On Amazon

    Publishers: Make Your Book Available For Pre-Order On Amazon

    by Albert Griesmayr | May 26, 2020 | book marketing tactic

    If you want your book to hit the ground running, you should make the most of the pre-launch phase. This is the time to generate buzz, get feedback, recruit beta readers, and secure potential reviews. You can even monetize the process by getting pre-orders through...
    How To Use Amazon Look Inside To Drive Traffic

    How To Use Amazon Look Inside To Drive Traffic

    by Albert Griesmayr | May 26, 2020 | book marketing tactic

    This tactic is all about creating enticing book intros and offers that can be included in a book’s first couple of pages. Not only do these present the book favorably, but they also drive traffic by linking to bonus content available on external webpages. Features...
    Warning! Creating Irresistible Bonus Offers For Your Books Will Bring New Readers

    Warning! Creating Irresistible Bonus Offers For Your Books Will Bring New Readers

    by Albert Griesmayr | May 25, 2020 | book marketing tactic

    Every pro marketer knows that one of the best things you can do to sell your book is make an irresistible book offer. Ideally your book will already be irresistible—but competition is fierce. You might be up against dozens or even hundreds of books in your category,...
    How smart book publishers manage to give away print books for free without going broke

    How smart book publishers manage to give away print books for free without going broke

    by Albert Griesmayr | May 25, 2020 | book marketing tactic

    We’ve already discussed book funnels in Tactic #1. By now you’re familiar with free print book funnels, which offer a print book for free, apart from shipping costs. This is a great tactic; not only are print books perceived as more valuable than ebooks because...
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    About Me

    Albert Griesmayr [MBA]

    Albert Griesmayr is founder & CEO of the book publishing startup Scribando I Novelify.

    Previously he was Head of Digital at Dorotheum and consults companies and authors in digital strategy, digital marketing and book promotion.

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    Albert Griesmayr Rating(5/5) on Upwork

    I had a great experience with Albert. He is knowledgable, intelligent and friendly. He offered his expertise and created a great marketing strategy, with easy-to-follow steps. Thank you very much.

    Albert is a top rated Upwork consultant.

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