by Albert Griesmayr | May 24, 2020 | book marketing tactic
Pinterest boasts an astounding 250 million users a month. For marketers, an even more interesting statistic is that 90 percent of these users frequent the platform to make purchase decisions, and 55 percent of Pinners are specifically searching for products. So not...
by Albert Griesmayr | May 24, 2020 | book marketing tactic
Audiobooks are the fastest-growing content medium for publishers today. While many publishers have jumped on the bandwagon, the ratio of books (including ebooks) to audiobooks for most subjects—e.g., the Keto Diet on Amazon—is still only about 20 to 1. So while...
by Albert Griesmayr | May 23, 2020 | book marketing tactic
The main idea behind Tactic #4 is to use Amazon Alexa-enabled devices as a channel for promoting books and related services. Amazon Alexa is a colossal investment by the company. By November 2018, Amazon had more than 10,000 employees working on Alexa and related...
by Albert Griesmayr | May 23, 2020 | book marketing tactic
Kickstarter is a crowdfunding platform with enormous potential for authors and publishers—but it’s often overlooked. Use Kickstarter’s publishing section to create amazing projects, pre-fund your book, and implement a smart pre-order strategy. Kickstarter provides a...
by Albert Griesmayr | May 22, 2020 | book marketing tactic
“Authority Book Publishing” isn’t directly about increasing sales. This unique tactic has to do with establishing credibility and influence and helping you reach higher-level business or career goals. Rather than merely aiming at more sales—something every author...
by Albert Griesmayr | May 22, 2020 | book marketing tactic
Search engine optimization, or SEO, isn’t something we authors normally think about when publishing and marketing books. However, it’s one of the most important skills an online marketer can have. SEO is critical for high keyword rankings and subsequent visibility of...