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“Congratulations! Welcome to my Amazon Bestseller Course! This course teaches you everything you need to know to become an Amazon Bestselling Author. Sell more books on Amazon and don’t hesitate to ask me your questions!”


INTRODUCTION & COURSE BENEFITS

WHAT YOU WILL LEARN IN THE COURSE



   COURSE BENEFITS



YOUR AMAZON BESTSELLER COURSEBOOK

The following 130 pages coursebook teaches you all you need to know to land a bestseller on Amazon. I recommend that you use the coursebook + the videos below in order get the most out of this course. In case you want to download the coursebook you can download the coursebook as a PDF file to your computer as well.

It appears you don’t have a PDF plugin for this browser.No biggie… you can click here to download the PDF file.


COURSE VIDEOS

LESSON 1 INTRODUCTION



KEY TAKEAWAYS

What you will learn: Course Introduction, Core Elements
Coursebook pages: 5-10
Key takeaways: Understand the basics first.

L1 – AMAZON BESTSELLER SECRET #1



KEY TAKEAWAYS

What you will learn: Amazon Bestseller Secret #1
Coursebook pages: 28-35
Key takeaway: Focus your marketing efforts into one day.

L1 – AMAZON BESTSELLER SECRET #2



KEY TAKEAWAYS

What you will learn: Amazon Bestseller Secret #2
Coursebook pages: 28-35
Key takeaway: There is not only one Amazon bestseller list. By targeting the right list, you raise your chances of landing a bestseller substantially.

L1 – AMAZON BESTSELLER SECRET #3



KEY TAKEAWAYS

What you will learn: Amazon Bestseller Secret #3
Coursebook pages: 28-35
Key takeaway: Get featured in highly trafficked Amazon sections.

L1 – AMAZON BESTSELLER SECRET #4



KEY TAKEAWAYS

What you will learn: Amazon Bestseller Secret #4
Coursebook pages: 28-35
Key takeaway: Have at least 5-10 five star review.

L1 – AMAZON BESTSELLER SECRET #5



KEY TAKEAWAYS

What you will learn: Amazon Bestseller Secret #5
Coursebook pages: 28-35
Key takeaway: Have a great book.

L1 – FOUNDATION: HAVE A GREAT BOOK



KEY TAKEAWAYS

What you will learn: Why having a great book is important and what to focus on.
Coursebook pages: 17-20
Key takeaway: Have a great book. Master the 6 keys to a great book: Cover, blurb, title, author, manuscript, intro.

L1 – FOUNDATION: HAVE A GREAT MARKETING



KEY TAKEAWAYS

What you will learn: Why having a great book is important and what to focus on.
Coursebook pages: 20-21
Key takeaway: Have a great marketing. Master the 6 keys to a great book: Cover, blurb, title, author, manuscript, intro.

L1 – FOUNDATION: HAVE A GREAT MARKETING



KEY TAKEAWAYS

What you will learn: How to master long term success by having a marketing system in place.
Coursebook pages: 20-21
Key takeaway: Have a marketing system in place. That is escpecially important in the long run.

L1 – BONUS: PRE-TESTING YOUR BOOK



KEY TAKEAWAYS

What you will learn: How to pre-test your book and book marketing and why it is important.
Coursebook page: 24
Key takeaway: How to pre-test your book: Get 100 people to read your book (and give you feedback).

L1-ASSIGNMENT: THE BOOK AWESOMENESS TEST



KEY TAKEAWAYS

What you will learn: Take the test if you and your book are ready for bestseller status
Coursebook page: 25
Key takeaway: Pass the book awsomeness test: 1) Is my book fantastic? 2) Is my book marketing great? 3) Would I buy/recommend my book? 4)Did I pre-test?

LESSON 2 – INTRODUCTION



KEY TAKEAWAYS

What you will learn: What to expect in lesson 2
Coursebook pages: 26-74
Key takeaways: What to learn in lesson 2.

L2 – YOUR AUTHOR GOALS



KEY TAKEAWAYS

What you will learn: Explore your personal author goals
Coursebook pages: 26-28
Key takeaway: Clarify your goals and expectations in order to choose appropriate strategies.

L2 – AMAZON BESTSELLER STRATEGIES OVERVIEW



KEY TAKEAWAYS

What you will learn: The four main strategies to attack the bestseller lists on Amazon
Coursebook pages: 35-45
Key takeaways: 4 strategies: KDP Free, KDP Countdown, Pre-Order, No-Promo

L2 – CHOOSING THE RIGHT STRATEGY FOR YOU



KEY TAKEAWAYS

What you will learn: Pick the Amazon bestseller strategy that is right for you.
Coursebook pages: 35-45
Key takeaways: Each strategy has pros and cons – Ask yourself: Distribution or Sales / Exclusivity: YES/NO

L2 – ADDING SPECIAL BONUS OFFERS



KEY TAKEAWAYS

What you will learn: How to make your offer irresistible by adding bonus offers
Coursebook pages: 45-54
Key takeaway: Add bonus offers such as: bonus ebook, bonus bundle, free print book, coaching or personal gifts.

L2 – UPLOADING YOUR BOOK TO AMAZON



KEY TAKEAWAYS

What you will learn: How to upload your book to Amazon
Coursebook pages: 54-64
Key takeaway: By using Amazon KDP you have almost full control over your book project on Amazon.

L2 – PICK PROMISING BOOK CATEGORIES



KEY TAKEAWAYS

What you will learn: How to select categories, How categories work on Amazon
Coursebook pages: 58-60
Key takeaway: Choose non-competitive categories in order to raise your chances for a bestseller.

L2 – SET THE RIGHT PRICE



KEY TAKEAWAYS

What you will learn: How much to charge for your book
Coursebook pages: 60-62
Key takeaways: Do you focus on sales or distribution? -> Use low prices (USD 0-0.99 for ebooks to get into the market)

L2 – TIME YOUR AMAZON BOOK PROMOTION



KEY TAKEAWAYS

What you will learn: How to time Amazon book promotions
Coursebook pages: 62-64
Key takeaways: Consider: Tue-Thu, use days connected to your book, anniversaries, check your time availability

L2 – USE BOOK PROMOTION SERVICES



KEY TAKEAWAYS

What you will learn: Which book promotion services to use outside of Amazon.
Coursebook pages: 64-68
Key takeaways: Use supporting book promotion services, such as Boookbub, Bookgorilla or Booksends.

L2 – GET A LAUNCH TEAM



KEY TAKEAWAYS

What you will learn: How to get support from your close circle
Coursebook pages: 68-71
Key takeaways: Set up a launch team to get support for your book launch.

L2 ASSIGNMENT – WRITE DOWN YOUR STRATEGY



KEY TAKEAWAYS

What you will learn: Your personal Amazon bestseller strategy
Coursebook pages: 72-73
Key takeaway: Your strategy fits on a sheet of paper.

LESSON 3 – RUN A SMALL AMAZON PROMO – GOALSETTING



KEY TAKEAWAYS

What you will learn: Why it is useful to run a small promo on Amazon and what to learn from it
Coursebook pages: 74-76
Key takeaway: Close the gap between the ideal and the current state: Get reviews,signups,feedback,etc.

L3 – SMALL PROMO TACTICS EXPLAINED



KEY TAKEAWAYS

What you will learn: Tactics for your strategy
Coursebook pages: 78-80
Key takeaway: You can use Amazon promotional programs to run a small promo.

L3 – HOW TO GET REVIEWS



KEY TAKEAWAYS

What you will learn: How to get reviews for your book
Coursebook pages: 80-87
Key takeaway: Find people who love your book -> Get reviews from them first.

L3 – HOW TO REACH INFLUENCERS



KEY TAKEAWAYS

What you will learn: How to identify and reach influencers that will help you to promote your book.
Coursebook pages: 85-88
Key takeaway: Look for similar authors, journalists, celebrities, key people in your field.

L3 ASSIGNMENT – CREATE AN IRRESISTIBLE SMALL PROMO OFFER



KEY TAKEAWAYS

What you will learn: Which small promo offer to use for maximum benefits.
Coursebook pages: 85-88
Key takeaway: Giving your book away for free is still the best tactics for most authors.

LESSON 4 – RUNNING YOUR BIG AMAZON PROMO



KEY TAKEAWAYS

What you will learn: Content of Lesson 4
Coursebook pages: 91-107
Key takeaway: Overview of content in lesson 4

L4 – BIG PROMO TACTICS EXPLAINED



KEY TAKEAWAYS

What you will learn: The different big promo tactics for each Amazon bestseller strategy.
Coursebook pages: 91-95
Key takeaways: Pick the right big promo tactic for your Amazon bestseller strategy.

L4 – HOW TO REACH 10K PEOPLE



KEY TAKEAWAYS

What you will learn: Why it is important to reach 10K people and how to do it.
Coursebook pages: 95-98
Key takeaways: You need to expose your book to 10K people in order to have the chance to reach critical mass.

L4 – MASTER THE BIG PROMO DAY



KEY TAKEAWAYS

What you will learn: Having everything prepared for the big promo day and what to do on showtime.
Coursebook pages: 98-105
Key takeaway: Make sure that your critical promos are running, be available and active and track your bestseller status.

L4 ASSIGNMENT – PRROFING AMAZON BESTSELLER STATUS



KEY TAKEAWAYS

What you will learn: How to proof that your book was a bestseller.
Coursebook pages: 98-105
Key takeaway: Organize that someone tracks your book on Amazon bestseller lists every hour and takes screenshots.

LESSON 5 – CONGRATULATIONS AND PERSONAL CELEBRATION



KEY TAKEAWAYS

What you will learn: How to reward yourself for having reached Amazon bestseller status.
Coursebook pages: 108-111
Key takeaway: Victories need to be celebrated.

L5 – LET EVERYONE KNOW



KEY TAKEAWAYS

What you will learn: How to benefit from your bestseller status by letting everyone know
Coursebook pages: 111-115
Key takeaway: Put a bestseller badge on your website, in your vita, on your book, social media profiles, etc.

L5 – SELL YOUR BOOK OVER AND OVER AGAIN



KEY TAKEAWAYS

What you will learn: How to create a system that enables you to sell your book over and over again.
Coursebook pages: 115-118
Key takeaway: Create a system for long term sales: eg. email marketing, regular webtraffic or advertising.

L5 – BENEFIT FINANCIALLY



KEY TAKEAWAYS

What you will learn: How to benefit financially from your Amazon bestseller status.
Coursebook pages: 118-125
Key takeaways: Ways to benefit financially: Create book series, approach agents/publishers, get a higher salary, beome a speaker, etc.

L5 – FINAL LECTURE – THANK YOU



KEY TAKEAWAYS

What you will learn: A final advice
Coursebook pages: 125ff.
Key takeaway: Look at your book project as work in progress and develop constantely over time.


BONUS FILES & BONUS PRESENTATIONS

HOW TO SELL 1,000 BOOKS

AMAZON BESTSELLER SECRETS

AMAZON FREE VS COUNTDOWN

HOW TO RANK WELL IN AMAZON


HOW TO GET WEBTRAFFIC

BESTSELLER STRATEGIES

BOOK PROMOTION WEBSITES

GET 10,000 READERS



COURSE SUMMARY AND CORE INSIGHTS